'We need action, not annual empty words': Bell Let's Talk campaign ads are 'awful', only for 'shock value', critics say

'We need action, not annual empty words': Bell Let's Talk campaign ads are 'awful', only for 'shock value', critics say

Updated: 5 days, 21 hours, 43 minutes, 17 seconds ago

Wasting time in smartphone. Millennial generation mental health. Life in metaverse, not in real world. Conceptual of bad condition of broken hearted, sadness, loneliness or depress woman. (Oleg Breslavtsev via Getty Images)

Trigger warning: The content and commercials featured in this article may be disturbing to some readers.

If you or a loved one is struggling, visit talksuicide.ca. You can also call Talk Suicide Canada toll free at 1-833-456-4566. Québec residents can call 1 866 APPELLE (277-3553).

This content is not available due to your privacy preferences.

Update your settings here to see it.

Bell Canada’s annual mental health campaign day, Let’s Talk, is receiving criticism in its 13th year. While many across the country took to their social media to promote or take part in the day, including major corporations and facilities like the Toronto Maple Leafs, the Ottawa Senators, Toronto’s CAMH hospital, the Toronto Film Festival and Calgary Police, some Canadian viewers and experts are sharing a different view.

This year, the campaign's television advertisements and billboards have struck a nerve. Some feel the grave subject matter, which addresses issues like suicide and anxiety, is sensationalizing the topic, as well as has the potential to negatively trigger people with mental health issues.

This content is not available due to your privacy preferences.

Update your settings here to see it.

This content is not available due to your privacy preferences.

Update your settings here to see it.

This content is not available due to your privacy preferences.

Update your settings here to see it.

Others point out that more needs to be done for mental health in the country, where it can often be complicated, convoluted and expensive to access the right services.

This content is not available due to your privacy preferences.

Update your settings here to see it.

This content is not available due to your privacy preferences.

Update your settings here to see it.

This content is not available due to your privacy preferences.

Update your settings here to see it.

This content is not available due to your privacy preferences.

Update your settings here to see it.

This content is not available due to your privacy preferences.

Update your settings here to see it.

This content is not available due to your privacy preferences.

Update your settings here to see it.

Others were critical of the corporations intention. Some put a spotlight on Bell Media's employment practices and recent controversy over the firing of anchor Lisa LaFlamme.

This content is not available due to your privacy preferences.

Update your settings here to see it.

This content is not available due to your privacy preferences.

Update your settings here to see it.

This content is not available due to your privacy preferences.

Update your settings here to see it.

The Let's Talk campaign first launched in 2010, with the intention of creating a dialogue around mental health issues. It has raised tens of millions of dollars towards funding more than 1,400 community grants and various mental health programs and research. According to the Let's Talk website, one third of Canadians say they've taken action related to mental health since Let's Talk first began.